eBay has taken the number one spot in a new ranking of the the top social media brands, carried out by Yomego. A number of factors were involved in tabulating the list but from what I can tell it was primarily based on overall reach and satisfaction in determining where companies landed in the Top 50. Here is their full breakdown of our company’s efforts:

eBay
eBay tops our social media league table, galloping up from their 2010 Interbrand ranking of 43. The company may appear a surprising winner, but eBay introduced community forums in the late 90s and can rightfully be regarded as one of the pioneers of social interaction. The company takes social media seriously, and has a full time corporate blogger, Richard Brewer-Hay, who has served as its social media voice for over three years. (More …)