eBay has selected Triad Retail Media to sell and manage all on-site display advertising for eBay.com and eBay Motors. Under the agreement, Triad will provide end-to-end display ad management to deliver customized, relevant ads on eBay. The idea is that they will provide a better showcase for eBay listings and customer experience for buyers and sellers on the site.

eBay and Triad will collaborate on an innovative approach to display ads that takes customers “beyond the banner” and engages them with new brand experiences that are complementary to the eBay experience:

• Banner advertising will be more customized, with category-specific content embedded directly into the ad so customers can view content without clicking off the site.

• eBay and Triad will also integrate new experiences from popular brands and cross-category “content centers” – sponsored landing pages on eBay that will highlight seasonally relevant and interactive content, and inspire new purchases through integrated merchandising with eBay listings.

You can read more about it in today’s Wall Street Journal article: “EBay Moves To Boost Display Advertising Business” or in the press release.

Cheers,
RBH