It’s that time of year again, folks. eBay announced its first seller update of the year this morning and, before I get into the details, the AB post clearly states that this is the first of two updates this year:
Updates that impact your selling are consolidated with lead time to adapt. These updates are scheduled to launch between April 19 and May 23 unless otherwise noted. This is the first of two seller updates for 2011.
The release itself builds upon a number of the changes announced last year. Among other things, for consumers, we will see free auction listings, up to 50 per month, including a free Buy It Now option. For Stores and Fixed Price sellers, we’ll see reduced final value fee rates that will be applied to the total amount of sale — including shipping; and a new eBay shopping cart will be the way to shop for all buyers later this summer.
Todd Lutwak, VP of Selling Experience for eBay, sat down to discuss the latest release and explain the free auction listings and new Final Value Fee structure to eBay Ink readers. He attributes buyer expectations – particularly with regard to free or low-cost shipping – as a primary reason for the change and also discusses how the Buy It Now functionality complements Auction listings…
