Unfortunately I couldn’t make it up to SF today for CTIA Fall 2010 and wouldn’t you know it, Sprint used the Enterprise & Applications conference to announce Sprint ID. A new way to instantly personalize mobile phones, Sprint ID allows customers to customize their mobile experience with an ID pack, complete with apps, widgets, ringtones and wallpapers.
Sprint has teamed up with some of the most recognizable brands in the country to bring this revolutionary experience to customers – brands including Amazon, Blackboard, Comcast, Disney, E!, Electronic Arts, eBay, ESPN, Home Shopping Network, LatCel, MTV, Notre Dame, Oprah Winfrey Network, RadioShack, Weather Channel, Where and Yahoo!
Sprint customers can customize their device with up to five ID packs. Once an ID is loaded – easily in one quick step and free with a select service plan – users can further customize it with additional apps and content. ID packs can be easily switched out without customers losing the apps and content they value most. Because Sprint ID packs are built using the Android platform, the ID packs work across various manufacturers and will launch on three Android handsets – Sanyo Zio™, Samsung Transform™ and LG Optimus S™. A range of lifestyle packs, plus Yahoo!, game packs from Electronic Arts and business packs, will be immediately available with more packs rolling out in this quarter and beyond.
The following video featuring eBay’s Steve Yankovich was included in the Sprint keynote presentation at CTIA this afternoon…
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