The Silicon Valley/San Jose Business Journal announced their 2012 Women of Influence Awards today and I’m proud to say that two of our executives made the honor roll – Richelle Parham, chief marketing officer for eBay Marketplaces and Kristin Yetto, SVP of HR for eBay Marketplaces – were 2 of the 100 award winners.
I got to sit down with Richelle and Kristin to discuss the accolade and we talked more about the internal program here at eBay called the Women’s Initiative Network (WIN).
The Urban Economic Forum is being hosted in New York today by The White House Business Council, the White House Council on Women and Girls, and the U.S. Small Business Administration.
Richelle Parham, Vice President & CMO, eBay North America will be joining an impressive line-up of speakers…
12:45 p.m. to 1:30 p.m. The Case for Women Entrepreneurs: From 1997-2007, women-owned businesses added roughly 500,000 jobs while other privately-held firms actually lost jobs. Women are also demonstrating tremendous growth in intellectual property. This panel will discuss the opportunities for women and the important roles they play in revitalizing the American economy.
o Maria Bartiromo, Anchor, CNBC, Moderator
o Tina Tchen, Assistant to the President, Chief of Staff to the First Lady Michelle Obama and Executive Director, White House Council on Women and Girls, The White House
o Samanta Joseph, Designer & CEO, Samantá Shoes
o Vera Moore, President & CEO, Vera Moore Cosmetics
o Richelle Parham, Vice President & CMO, eBay North America
o Susan Sobbott, President, American Express OPEN
You can watch all the proceedings live here on Ink:
I’m consistently amazed (and proud) of some of the initiatives that come out of our company, especially around the holidays. Earlier this week, eBay unveiled The Give-A-Toy Store in New York and San Francisco that makes it easy for shoppers to donate joy – and toys – via their mobile devices. The holiday storefronts benefit Toys for Tots and feature interactive displays of popular toys such as teddy bears and trains that represent donation amounts from $2 to $25. Window shoppers can download the eBay mobile app to scan QR codes on virtual price tags, which triggers the toys to animate and “come to life.” As donations are made to Toys for Tots, the virtual toys celebrate and express their gratitude.
Actress Debra Messing joined eBay to launch The Give-A-Toy Store in New York City, located at 35th Street & Broadway, near Herald Square. A Give-A-Toy Store also opened at 117 Post Street in San Francisco, near the busy Union Square shopping district. Both locations will be open for enjoyment and charitable window shopping through December 9th. Here is some behind-the-scenes footage of the launch…
Shoppers not in New York or San Francisco are able to experience the Give-A-Toy Store and make donations by visiting http://www.eBay.com/GiveAToyStore. Facebook users are also invited to interact with the Give-A-Toy Store on Facebook, through the Build a Toy campaign that allows fans to customize a virtual toy at Facebook.com/eBay. eBay will donate $1 for every toy customized, up to $50,000.
eBay today announced that Richelle Parham is joining the company as CMO for eBay North America. She will report to Christopher Payne, head of eBay North America.
Richelle joins eBay from VISA, Inc., where she most recently served as head of Global Marketing Innovation and Initiatives. Previously, she led Global Marketing Services for VISA with responsibilities for marketing performance management, sponsorships, and loyalty marketing. Prior to VISA, Richelle spent 13 years at Digitas, Inc., a world leading marketing agency, where she held a variety of senior leadership roles, including Senior Vice President and General Manager of the agency’s Chicago office.
Richelle doesn’t technically start until early next month, but I managed to grab her for a few minutes this afternon as she was being introduced to folks here at eBay HQ and, always armed with my trusty Flipcam, we ducked into John Donahoe’s conference room and I was able to ask her a few get-to-know-you questions on camera…
