I’m working out of the eBay UK office in Richmond this week and have had some great meetings with a number of folks talking about all things social – from commerce to media to business. I’ve also been able to check out some cool stories coming out of the office here first-hand. Earlier this month, eBay UK launched its first-ever pop-up shop in London’s fashionable West End. The UK’s first-ever QR code shopping emporium, the eBay Christmas Boutique enabled shoppers to browse over 350 items provided by top-rated eBay sellers, who could purchase using mobile technology with just a few clicks.
Although there were physical items on display, all items were purchased on eBay using mobile devices. Naturally, I asked what was going to happen to all of the gifts on display throughout the shop. Turns out that many of the toys and gifts displayed in the Boutique have been donated to children’s charities.
The boutique was open Dec. 1 – 5 and although it meant it was only open for 5 days, they managed to attract over 2,500 walk-in customers. You can check out a full behind-the-scenes video below…
Cheers from the UK!
-RBH
Related Reads:
TameBay – Shopping at the eBay Christmas Boutique
techradar.com – In Pictures: eBay Christmas Boutique
