I’ve been following Dominic Jones, the man behind IR Web Report, for a little over two years now – coincidentally, right around the time I started live-tweeting our eBay quarterly earnings calls from my desk. Dominic has followed our IR / social media activities over that time too and even included us in a round-up back in August: “Investor relations on Twitter: 10 great examples”. The excerpt…

The original earnings live-tweeter, eBay continues to be a standard setter. It’s one of the few to incorporate StockTwits into its distribution. Its disclaimer at the start of earnings call live-tweeting sessions, and use of an unique hashtag for each call, are best practices. But too many tweets for my liking, but no one else complains so I’m wrong. Could say more but Richard’s already gotten a lot of ink here. He’s posted a good piece about his set-up and process.

As some of you already know, I worked with our legal team to create guidelines and best practices for corporate disclosure in both short and long-form social media. It resulted in pre-session disclosure tweets; hashtag creation to identify specific quarters; and the use of StockTwits to track the IR discussion around a specific earnings’ call.

Dominic has written a follow-up post entitled “10 IR Twitter accounts revisited: honeymoon is over” that also revisits our work here on Ink: (More …)