eBay Celebrity launched today which lets fans join their favorite celebrities in supporting important causes. eBay Celebrity is essentially a new shopping destination that features all celebrity charity auctions, tickets to concerts, and new merchandise related to participating celebrities.

And we’re not talking B-list folks here… I’ve checked out the site. They’ve launched with some A-list stars getting involved with charitable causes including Brad Pitt, Katy Perry, Jeff Bridges, Robert Duvall and Sienna Miller to name just a few.

The first round of charity auction items available on eBay Celebrity includes a chance to attend actor Brad Pitt’s “A Night to Make It Right” gala at the Hyatt Regency New Orleans on March 10. Consumers can bid on tickets to the event along with a personal meet and greet with Brad Pitt. Additional auction items that will become available throughout November include memorabilia from notable personalities such as Sienna Miller benefitting International Medical Corps, Jeff Bridges benefitting Share Our Strength’s No Kid Hungry Campaign™, Katy Perry benefitting the American Red Cross, Hayden Panettiere benefitting The Whaleman Foundation, and Tarina Tarantino benefitting Art of Elysium.

I like the social features of the site too. There’s a “Tweet deck”; recent videos; opportunities to connect via different social channels; and a scrolling ticker showing the “impact to date” in real-time. Exciting stuff.

Cheers!
RBH