This week marks my 4-year anniversary with eBay (eBay Ink’s 4th Birthday is in 3 months) and I can honestly say 2012 promises to be the most exciting for the company since I’ve been here. If 2011 was the year that we talked about the future of commerce and put foundations in place with the execution of our mobile, social and local strategies, then 2012 should be the year we realize it. No surprise then, that my first assignment of the New Year has me heading to the Consumer Electronics Show to cover a lot of eBay’s presence there… highlighted by the keynote address of eBay Inc. CEO, John Donahoe, on Wednesday evening at the CEA Leaders in Technology Dinner.
Over the course of the next few days, I’ll be live-tweeting from CES – @ebayinkblog – using the hashtags #CES2012 / #eBayatCES. I’m hoping to capture some video content for you all, including a sit-down with John Donahoe to talk about all that we’re working on for 2012 – not only in the eBay Marketplace but for eBay Inc. overall.
eBay Ink at CES 2012:
Tuesday, January 10
Panel Session: Mobile Payment Basics: How the Technology Works
David Marcus, VP/GM of Mobile for PayPal (Founder & CEO of Zong)
10:00 – 11:00 AM
LVCC, North Hall
Overview: A wireless ecosystem promises to turn your phone into a credit card. How prevalent is this new pay-as-you-go infrastructure, and what opportunities and obstacles exist for retailers seeking to offer a mobile payment option? Learn more about the technologies, including near-field communications, driving the implementation of mobile payment.
Panel Session: Planet of the Apps
Steve Yankovich, VP of eBay Mobile
2:30 – 3:30 PM
LVCC, North Hall
Overview: The proliferation of apps has created exciting new opportunities and challenges. How can you integrate the hottest thing in mobile into your existing offerings? App developers share success stories, explore the pros and cons of free versus paid models, and reveal the secrets behind a viable and profitable app strategy.
Wednesday, January 11
Panel: How to build a strong community of customers and evangelists
Marsha Collier, eBay Ink Social Media Seller
3:20 – 3:50pm
OnStar Tweet House
Overview: Technology is easy, people are hard. Very few companies have the know-how to attract and grow a community of evangelists around their products. Top community managers will share their experiences and strategies for building a following of engaged fans.
CEA Leaders in Technology Dinner
John Donahoe keynote
6:30pm Reception, 7:30pm Dinner
Wynn Hotel, Lafitte Ballroom
Thursday, January 12
GSI Marketing Innovation Summit
John Donahoe keynote
10:30am – 11:30am
Cosmopolitan Hotel
Las Vegas eBay / Amazon eCommerce Online Seller Meet-up
Danni Ackerman, eBay Ink Social Media Seller
Outright.com guest speaking
6:30 – 9:30pm
Sunset Station Casino
Overview: Did you know that Paypal is going to be sending 1099k forms to certain eBay sellers this year? Do you know what a 1099k form is? New tax laws this year are affecting online sellers. If you’re not careful, you could be seeing an increase in what you have to pay out. But, it doesn’t have to be that way! Come learn about these changes and get tips for getting your taxes prepared with as little hassle as possible. Laura from Outright will be presenting what you need to know about how to get your taxes done. This session is intended for eBay and online sellers who want the basics without all the jargon – it’s not intended for advanced tax professionals.
Look for all our coverage of eBay at CES 2012:
http://ebayinkblog.com
@ebayinkblog
http://youtube.com/ebayink
http://flickr.com/ebayink
#eBayatCES
#CES2012
You can also check out my recap of everything that came out of last year’s eBay at CES 2011.
Cheers!
RBH