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	<title>eBay Ink &#187; financial times</title>
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		<title>NewComm Forum: Social Media and Financial Disclosure</title>
		<link>http://ebayinkblog.com/2009/04/28/newcomm-forum-social-media-and-financial-disclosure/</link>
		<comments>http://ebayinkblog.com/2009/04/28/newcomm-forum-social-media-and-financial-disclosure/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 23:40:04 +0000</pubDate>
		<dc:creator>Richard Brewer-Hay</dc:creator>
				<category><![CDATA[Behind the Scenes]]></category>
		<category><![CDATA[eBay People]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[brian solis]]></category>
		<category><![CDATA[bryan rhoads]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[corporate disclosure]]></category>
		<category><![CDATA[david gelles]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[ebay inc]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[financial times]]></category>
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		<category><![CDATA[NewComm Forum]]></category>
		<category><![CDATA[silicon valley watcher]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Technology and Innovation]]></category>
		<category><![CDATA[tom foremski]]></category>
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		<guid isPermaLink="false">http://ebayinkblog.com/?p=3051</guid>
		<description><![CDATA[As most of you know, I&#8217;m in SF this week for the NewComm Forum and the Inbound Marketing Summit. In a nutshell, both are targeted at determining the how, what, who and why behind social media / marketing in business. On the heels of the article, &#8220;Corporate Blogs and &#8216;Tweets&#8217; Must Keep SEC in Mind&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/ebayink/3484764104/" title="NewComm Forum 2009 - Brian Solis, Tom Foremski, Richard Brewer-Hay, Bryan Rhoads, David Gelles by ebayink, on Flickr"><img src="http://farm4.static.flickr.com/3311/3484764104_40b8ede696_o.jpg" width="503" height="273" alt="NewComm Forum 2009 - Brian Solis, Tom Foremski, Richard Brewer-Hay, Bryan Rhoads, David Gelles" class="featurepic" /></a><br />
As most of you know, I&#8217;m in SF this week for the <a href="http://newcommforum.com/2009/">NewComm Forum</a> and the <a href="http://city.inboundmarketingsummit.com/sf/">Inbound Marketing Summit</a>. In a nutshell, both are targeted at determining the how, what, who and why behind social media / marketing in business. </p>
<p>On the heels of the article, <a href="http://online.wsj.com/article/SB124078135070257099.html">&#8220;Corporate Blogs and &#8216;Tweets&#8217; Must Keep SEC in Mind&#8221;</a> in the Wall Street Journal yesterday, I participated in a panel at the <a href="http://newcommforum.com/2009/">NewComm Forum</a> in San Francisco titled: <strong>Social Media &#038; Investor Relations – Disclosure &#038; Other Issues</strong> with Tom Foremski, <a href="http://www.siliconvalleywatcher.com/">Silicon Valley Watcher</a>; David Gelles, <a href="http://www.ft.com/cms/s/429ed864-2244-11de-8380-00144feabdc0.html">Financial Times</a>; Bryan Rhoads, <a href="http://blogs.intel.com/">Intel</a> and moderated by <a href="http://www.briansolis.com/">Brian Solis</a>, <a href="http://www.future-works.com/">FutureWorks</a>. <span id="more-3051"></span> </p>
<p>It was a good discussion about the challenges around transparency when applied to corporate disclosure. In addition to sharing my experiences within our organization, I also tried to emphasize the two mantras I&#8217;ve been applying to all of the social media programs we implement at eBay: </p>
<p>1. Just because we can do it, should we?<br />
2. Anything worth doing, is worth doing right. </p>
<p>For a great rundown of the discussion, please check out Tom Foremski&#8217;s take <a href="http://www.siliconvalleywatcher.com/mt/archives/2009/04/newcomm_forum_b.php">here</a>.</p>
<p>You can check out our stab at social media guidelines for corporate disclosure <a href="http://ebayinkblog.com/2009/03/06/new-social-media-guidelines-for-reporting-company-information/">here</a>.</p>
<p>Cheers,<br />
RBH</p>]]></content:encoded>
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