eBay launched a month-long campaign today to promote the eBay Buyer Protection Program – a program it has been running since January, 2010. In a nutshell, eBay Buyer Protection covers the purchase price plus original shipping of most purchases on eBay.com.
According to a study commissioned by eBay and conducted online by Harris Interactive:
• More than half (52%) of shoppers agree they like to shop with small retailers when purchasing online
• 78% of shoppers said they would have an increased likelihood to purchase from a small retailer if the retailer is part of a marketplace that offers buyer protection
• Nearly half of shoppers (47%) said that buyer protection programs, like eBay’s, make small online sellers more competitive with large online retailers
I sat down with Lynda Talgo, Sr. Director of eBay Resolutions, earlier this year and interviewed her about the eBay Buyer Protection program when it was first introduced so it seemed only fitting that I sit down with folks again to talk about what we’ve seen and heard so far and what consumers are getting out of the program. I spoke with Kellie Cobaugh, Sr. Manager of Resolutions, eBay Buyer Protection and also managed to sit down for a few minutes with CEO, John Donahoe. Here you go…






