We’ve talked about shipping costs here on Ink a few times in the past and it came up regularly during the eBay Live! sessions last week. An article on CNNMoney.com yesterday broke it down further.
Referencing free shipping from Amazon and Barnes & Noble (with purchases over $25) and other incentive programs from Lowe’s, Sears and Circuit City, the article cites shipping costs as a key deterrent in completing transactions online and points to a recent survey conducted by PayPal and ComScore:
Unexpectedly high shipping fees are the number one reason consumers abandon online purchases, according to a recent survey by PayPal and comScore. A whopping 43% of those surveyed didn’t pay for items in their shopping carts because shipping charges were too high.
More results from the The PayPal/ComScore survey can be found HERE.
To read the full article CLICK HERE.
With people’s wallets as thin as they are right now, primarily due to the current cost to drive and pick something up, it’s no surprise that they’re looking for ways in which to get things delivered to their doorstep for as cheap as possible. But someone ends up paying more and it isn’t going to be the gas companies or shipping firms.
Cheers,
RBH
