FEATURED POSTRichard Brewer-Hay / Wednesday, September 30th, 2009
As announced on Ink at the beginning of the month, the eBay Motors / GM “Click & Buy” Promotion ends today as scheduled. According to the two companies, there are no plans to move forward with a national promotion.
The promotion included more than 1.5 million visits and generated more than 15,000 leads to GM California dealers. According to GM, the leads delivered by eBay Motors achieved a better than national close-rate for GM dealers. (More …)
FEATURED POSTRichard Brewer-Hay / Tuesday, September 1st, 2009
eBay and GM issued a joint press release today, announcing that they’re extending the ‘Click & Buy’ promotion through the end of September.
“We are very pleased with the progress of the initial promotion and its ability to raise awareness and consideration for our outstanding new vehicle inventory,” said Mark LaNeve, GM vice president of U.S. sales. “We’re getting positive dealer feedback and increased shopper consideration for GM vehicles in California. So, we decided to extend the program and continue to provide our customers with online access to dealer inventories through eBay Motors. We have a lot of great new Chevy, Buick, GMC and Pontiac vehicles and buyers can take advantage of this opportunity from the comfort of their home, buy at a published price, or make an offer to the dealer.”
In the first month of the promotion, shoppers visited dealers’ virtual showroom sites more than 1 million times and logged more than 1.4 million searches of GM inventory. In addition, nearly 4,000 new car buyers entered into negotiations online, over the phone and in person as a result of this promotion. At the conclusion of the California promotion, GM and eBay Motors will evaluate extending the program nationally, based on consumer demand and dealer feedback.
The full release can be read HERE.
Cheers,
RBH
