Holiday Shopping Season Kicks Off with Heavy Black Friday and Cyber Monday Traffic
Online sales reached record numbers this past week due to Black Friday and Cyber Monday (also dubbed Mobile Monday) traffic. Online volume was high all weekend driving sales to $1.25 billion and surpassing last year’s record of $1.03 billion according to comScore. A leading factor to the higher numbers was the advancement of mobile shopping. Mobile users made up 6.6% of all buying, up from 2.3% last year. As noted earlier this week on Ink, eBay Mobile stated U.S. shoppers spent two and a half times more on eBay’s mobile channel than Cyber Monday in 2011. Also, PayPal Mobile experienced a 552% year-over-year increase in global mobile payment volume for Cyber Monday activity.
Further News
+ A few social commerce tips for the holidays.
+ Can online shopping distract work performance?
+ A lesson in social commerce is teaching the world how to save.
Looking Back on eBay Ink
December 1st, 2010: Cyber Monday sees @ebaymobile jump 146%. New eBay interactive web app shows global mobile shopping trends #eBayMap. In step with pretty much every story I’ve been reading over the past few days, eBay shoppers also went mobile on Cyber Monday (why are we still calling it that by the way? I mean, isn’t every day “cyber day” now? Seems so retro… like an Atari game or something… But I digress.) Specifically, U.S. mobile commerce sales jumped 146% year over year, with California, Nevada, Maryland, Pennsylvania and Florida leading the way as the top mobile commerce shopping states. Mobile shopping peaked between 5 pm and 7 pm PST. Spokespeople for the company have said on more than one occasion that eBay mobile is expected to generate more than $1.5 billion in gross merchandise volume in 2010, compared to $600 million in 2009.
What I’m really fired up about playing with is a new interactive infographic app available at ebayinc.com/mobilecommerce that captures eBay mobile shopping trends from Nov. 22 through Nov. 29 within the top 20 eBay product categories across eBay’s leading m-commerce markets.
Check out this demo video showing it in action:






