I covered the RedLaser 3.0 for iPhone release last month on Ink. Today marks another day of firsts for eBay Mobile‘s leading scanning mobile application.

With RedLaser for Android, users will now be able to create and share product lists with their peers. In the past users have been able to search by typed and spoken word. Now, they will have the ability to image search. Users can now take a photo and it will then do a product search for that photo using Optical Character Recognition (OCR). You could essentially take a picture of The Beatles White Album and RedLaser would then find specific listings of that album and related items.

RedLaser has also created a brand new application that will now be available in the Windows marketplace. This app features some of the best technologies that RedLaser has to offer including:
** Streamlined barcode scanning for comparison shopping the best prices online and locally (local US only)
** Updated list and QR code capabilities to share with peers

Introducing the RedLaser Games

We’re also inviting iPhone and Android users to “Train Up” for the holiday shopping season. The company launched a new video campaign series featuring barcode scanning “expert,” Redd ‘The Laser’ Laser (one of my favorites is above). Redd is also offering RedLaser users a chance to win his RedLaser Holiday Wish List, including great prizes like a GoPro® HD Helmet Video Camera, an Apple® iPhone® 4s and more, plus $2,500 towards their own wish list.

For entry, participants simply use the new RedLaser list feature to create their own holiday wish list and scan at least five items to add to it. They then click “share” right from the app and e-mail their RedLaser Games lists to games@redlaser.com. The promotion is running from Black Friday (November 25) through December 23. There will be one winner each week for the length of the promotion for a total of 4 grand prize winners. More information and the training videos can be viewed at the RedLaser Games site.

Lots of new stuff there folks. Regardless of which smart phone you use, I wish you all Happy Scanning this Holiday season.

Cheers!
RBH