One of the presentations I attended at the eCommerce Summit was given by Will Martin-Gill, Sr. Manager of Internet Marketing, Advertising Optimization, eBay Inc. Unfortunately for Will, his presentation was at the end of the first full day of sessions and a number of attendees had already opted for networking with an adult beverage or two over one last 45-minute session in a ballroom. For those that were able to attend, however, it seemed an engaging opportunity for them to think beyond their eBay sites and to marry eBay to their off-eBay online storefronts, driving revenues in the process.

He offered to share his presentation with eBay Ink readers, so here it is.

For those folks that have yet to pursue the possibilities of applying eBay affiliate marketing to your business, there are a number of user resources and educational tools out there: eBay Partner Network, PeSA Rewards Program, and on Squidoo, for example. There was also a PeSA/ECMTA eBay Affiliate Marketing best practices call back on April 3 but I was unable to attend. Does anyone have notes from that call?

Cheers,
RBH