In order to focus on the best selling and shopping experience, the specific AdCommerce program that allowed eBay sellers to purchase pay-per-click advertisements on search result pages linking to their eBay stores and listings will be retired for eBay.com and eBay.ca as of August 4, 2010. The service will continue for eBay sellers using AdCommerce in Europe and Australia.

According to the blog post, those that have recently purchased AdCommerce ads for their store or listings don’t need to do anything at this time because the placements they’ve already purchased to appear on these sites will automatically expire on August 4 with final billing to be sent out in early September.

The AdCommerce team is in the process of proactively contacting sellers involved in the program via email and phone call.

The full AdCommerce blog post can be read here.

Cheers,
RBH

Mitch won’t be able to attend the Dallas event but his team will be there so please stop by and ask them questions / find out more.

Cheers,
RBH

Full Name: Mitch Gross
Nickname: Mitch
Official Title: Head of Product Strategy/Marketing, AdCommerce
What You Really Do: Ensure we build the right marketing/advertising products for our community. And, that both eBay and our community are successful as we introduce these new AdCommerce product offerings.
Education/Schooling: UCSB
Interests: Family, cycling, travel, food and wine
Favorite Quote: “Be sure you put your feet in the right place, then stand firm.” – Abe Lincoln
Most memorable eBay experience: Sold a car in less than a day. Guy showed up with cash the next day.
Most recent eBay purchase/sale: Batman radio for my boy. Unbelievable value and a huge success.
Favorite Albums: Royal Scam (Steely Dan), Red Hot and Rio (various artists), Gossip in the Grain (Ray LaMontagne), Caravanserai (Santana)
Favorite Movies: heavily influenced by my wife – Love Actually
What You Wanted to Be Growing Up: It changed about every 12-18 months. Mostly to do with sports.

Fill in the blanks:
I should have mowed the lawn yesterday. (It was Sunday).
I wish that I could get it all done.
The first thing I do when I get to work is try to get my head on straight.

Advertising on eBay has come a long way since the first AOL deal 9 years ago. To prove it, later this Fall, eBay will roll out a Beta program for sellers in Germany and the US that will give them another way to increase visibility in the online marketplace. eBay AdCommerce is the latest advertisting optimization tool from VP Matt Ackley’s Internet Marketing team and will allow sellers to take advantage of the 4 billion keywords in eBay’s database.

Beta program participants will be able to pay for search terms and get ads placed directly into existing ad space that is currently served up by Google and Yahoo!*. Essentially, the AdCommerce program will act as another way for good sellers to raise visibility on eBay.

“We wanted to build something dynamically based that actually gives sellers a new tool that will immediately show them positive results,” said Matt Ackley, VP Internet Marketing. “This will represent a much more action-oriented form of advertising for our sellers than straight-up CPM models.”

Click above to view full image

From Caroline Malifoud’s AB post today:
How eBay AdCommerce will work
Let’s say you want your ad to appear when buyers search for “computer.” You would need to decide how much you’re willing to pay each time a buyer would click your ad after running a search for “computer.”

If you’re one of the highest bidders for that keyword, your ad – which can include a title, a short description, plus an optional image – will appear. You can create a campaign for that keyword and set a budget for that campaign.

Your eBay AdCommerce ads will show up near the bottom of the page when a buyer searches for a particular keyword or is browsing in a particular category. Depending on the keyword and the buyer’s purchasing history we will either display eBay AdCommerce, Shopping.com or Yahoo! Ads.

With AdCommerce, there is no up-front fee, and no minimum payment or deposit. Sellers pay only when a buyer clicks your ad and goes to your listing or eBay Store.

For more information, check out the AdCommerce information page.

Cheers,
RBH

*This post has been updated to reflect that the ad space is currently served up by Yahoo! and Google, but not MSN as originally stated in the post.