The adoption of social media tools over the past 24 months has been unprecedented. It has given individuals the world over, the ability to create strong, impressive brands online that had been otherwise reserved for large companies and budgets. This has never been more evident than in the world of ecommerce. A large group of online sellers have embraced these new social tools to enhance their reach online and, ultimately, increase traffic to their online stores and content. It’s no surprise, really, social networking is part of eBay’s DNA. One could argue that the first online social network back in 1996 was the introduction of AuctionWeb/eBay.

Over the past 2 years we’ve been seeing an emergence of individuals taking these social media tools to the next level and transferring their entrepreneurial instincts to the world of Twitter, Facebook, blogging and podcasting. As a result, I wanted to start highlighting some of these sellers here on Ink; ask them questions about how they got started; and see if they could share some of their tips and tricks. This list is by no means exhaustive and I intend to grow it regularly over the coming months and years. If you feel you should be considered as an eBay ink Social Media Seller, please contact us at ebayink@ebay.com.