Cheers,
RBH

Earlier this week, Arthur W. Page Society members attended the Page Society’s West Coast Social Media Summit, hosted and sponsored by eBay Inc., at our company’s headquarters in San Jose, CA. The full-day program focused on emerging trends and the dynamics of an authentic social enterprise, featuring leading experts, innovators and practitioners who are helping to invent and shape new social media engagement models and platforms that are transforming engagement and communications throughout society and business.

Two of the featured speakers were Christopher Barger, SVP of Global Programs for Voce Communications and Connie Chan Wang, Manager of Social Media at LinkedIn.

The Social Media Strategist

“There are three certainties in life… Death, Taxes and Bandwagons.” @cbarger #AWPSocial

— Richard Brewer-Hay (@ebayinkblog) January 31, 2012

Christopher presented thoughts and best practices stemming from his recently published book, “The Social Media Strategist: How to Build a Successful Program from the Inside Out“. In particular, he emphasized the differences of – but equal importance of having – both an executive champion for social and a social media evangelist. He also stressed the importance of giving the entire workforce the keys, guidelines and tools to be successful in social media on behalf of the brand.

“A good social media evangelist for a brand is renting the position not owning it. Personal brand is good… to a point” @cbarger #AWPSocial

— Richard Brewer-Hay (@ebayinkblog) January 31, 2012

LinkedIn

Connie Chan Wang gave some case studies and examples of companies blazing the trail with LinkedIn integration into their HR programs to help connect employees across business units and geographies and to encourage a more engaged and interactive workforce.

“LinkedIn is growing at a rate of 2 members per second. There were 4 billion people searches in 2011″ @cheesycons #AWPSocial

— Richard Brewer-Hay (@ebayinkblog) January 31, 2012

Check out Part 1 of our Arthur Page Social Media Summit recap featuring Jeremiah Owyang and look for future installments here on eBay Ink over the coming days.

Cheers,
RBH

Further News
+ Learn the six pillars of social commerce.
+ Mobile phones becoming go-to shopping tools in stores
+ Social media is predicted to be MVP of Super Bowl.
+ Many developers rushing to mobile first, but don’t forget about the web.

Posts From the Week
+ VIDEO: John Donahoe, sits down with Mashable’s Pete Cashmore at the WEF, Davos
+ eBay Ink Social Media Seller, Marsha Collier, Nominated for a Small Business Book Award
+ Altimeter Group’s Jeremiah Owyang presents at the Page Society West Coast Social Media Summit

Looking Back on eBay Ink
February 3rd, 2010:eBay has teamed up with RecycleBank, the country’s premier recycling and loyalty program, to reward consumers for recycling and reusing what already exists in the world today.

RecycleBank rewards people for positive green actions (currently the recycling of trash and electronics) and seeks to create a greener economy with key partners across the U.S. In just five years, the model has proven its success; on average, recycling volumes increase two-to-five times and members across the country earn hundreds of dollars in reward value. RecycleBank has programs in hundreds of cities around the country, reaching over one million consumers.

By teaming up with eBay, the RecycleBank program brings consumers online, offering 50 RecycleBank Points for joining eBay’s Green Team. Additionally, RecycleBank members will be able to use their RecycleBank Points for discounts on eBay purchases.

“RecycleBank has always been rewarding more responsible environmental behavior like recycling for households across America. Working with eBay on an initiative to promote reuse and reward you for that behavior becomes a natural progression of our business,” said Morley Ivers, Chief Rewards Officer, at RecycleBank. “Together, we look forward to amassing a movement of people committed to reusing and recycling.”

eBay Ink Weekend Roundup is a summary of news and updates around eBay, PayPal, Social Media, Technology and E-commerce. Let us know what interests you.

Richelle Parham, Vice President & CMO, eBay North America will be joining an impressive line-up of speakers…

12:45 p.m. to 1:30 p.m. The Case for Women Entrepreneurs: From 1997-2007, women-owned businesses added roughly 500,000 jobs while other privately-held firms actually lost jobs. Women are also demonstrating tremendous growth in intellectual property. This panel will discuss the opportunities for women and the important roles they play in revitalizing the American economy.

o Maria Bartiromo, Anchor, CNBC, Moderator

o Tina Tchen, Assistant to the President, Chief of Staff to the First Lady Michelle Obama and Executive Director, White House Council on Women and Girls, The White House

o Samanta Joseph, Designer & CEO, Samantá Shoes

o Vera Moore, President & CEO, Vera Moore Cosmetics

o Richelle Parham, Vice President & CMO, eBay North America

o Susan Sobbott, President, American Express OPEN

You can watch all the proceedings live here on Ink:

JOIN THE LIVE CHAT

VISIT WHITEHOUSE.GOV

Follow the discussion on Twitter with #WHEconForum and #womenentrepreneurs.

Cheers,
RBH

Earlier this week, Arthur W. Page Society members attended the Page Society’s West Coast Social Media Summit, hosted and sponsored by eBay Inc., at our company’s headquarters in San Jose, CA. The full-day program focused on emerging trends and the dynamics of an authentic social enterprise, featuring leading experts, innovators and practitioners who are helping to invent and shape new social media engagement models and platforms that are transforming engagement and communications throughout society and business.

“You wouldn’t get on a plane being flown by an unlicensed pilot; why hand over social tools to untrained employees?” @jowyang #AWPSocial

— Richard Brewer-Hay (@ebayinkblog) January 31, 2012

Altimeter Group‘s Jeremiah Owyang kicked off the day presenting highlights from his research, “Social Business Readiness: How advanced companies prepare internally.”

“Companies now average an overwhelming number of corporate-owned social media accounts – current average is 178″ @jowyang #AWPSocial

— Richard Brewer-Hay (@ebayinkblog) January 31, 2012

Jeremiah emphasized that companies must ascend a social business hierarchy of needs in order to achieve true success:
1) Foundation: First, develop a business plan and put governance in place.
2) Safety: Then, get organized by anointing a team and process to deal with crises.
3) Formation: Next, connect business units to increase coordination and reduce duplication.
4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals
5) Enlightenment: Finally, weave real-time market response into business processes and planning.

Look for future installments of the Arthur W. Page Social Media Day recap here on eBay Ink over the coming days.

Cheers,
RBH

Fourth edition of the book by EBay author Marsha Collier — includes how to tap the power of social media for promoting your business, to the very latest on eBay’s fees and payment structure,to how to maintain your own customer service center, to ways to build an audience.

Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions. Helps you price and source your merchandise. Gives you a an overview on budgeting, money transactions, customer service, shipping, and more. Offers insight on other sellers who have been successful on eBay and what you can learn from them.

Twitter ID: @MarshaCollier

Facebook: http://www.facebook.com/marsha.collier

Cheers!
RBH

Documented@Davos: John Donahoe, eBay from Michelle Laird on Vimeo.

You can also read a full breakdown of John Donahoe’s panel: Digital Norms

Cheers,
RBH

More information:
Videos : World Economic Forum Annual Meeting 2012
The Global Agenda 2012 – Annual Meeting 2012

About the World Economic Forum (WEF)
The WEF is a Swiss non-profit foundation committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. The purpose of the World Economic Forum Annual Meeting is to ensure that leaders exercise their responsibilities – jointly, boldly and strategically – to improve the state of the world for future generations.

For racing fans, the new app update also includes, for the first time ever from eBay, live streamed content of behind-the-scenes action from the Rolex 24 at Daytona racing event. Former Le Mans winner Justin Bell will host the “under the hood” live look into the pit crews at the 50th Anniversary Rolex 24 this weekend, January 26-29. The coverage will complement the live broadcast on SPEED, ongoing updates on GRAND-AM.com, and “after-hours” coverage on SPEED.com.

Other new app features include:
** More winning – receive notifications for when you are outbid, when items you are watching are ending, and updates on the current Best Offer
** Stock your Garage – stock images for vehicles are now available for quick and easy profile updates to users’ personal eBay Motors “Garage,” providing simple search for parts that fit your car, and simple sharing options
** Tweet it out – easily share the parts and vehicles you are buying or selling with your followers on Twitter (currently for iOS 5 only).

Cheers,
RBH

Further News
+ Social media is helping drive the economy and empowering the people.
+ Mobile companies continue to see support from venture capitalists.
+ Physical stores want features that let them become more like online stores.

Posts From the Week
+ John Donahoe on consumer & retail shifts at the DLD Conference
+ eBay employees are invited to Bring it. Sell it. Ship it.
+ eBay’s Paul Jones receives Industry Service Award from Jewelers’ Security Alliance (JSA)

Looking Back on eBay Ink
January 27, 2010: eBay Buyers & Sellers gave $54.8 Million to nonprofits in 2010 through @eBayGiving. In a world where things rarely seem to shock or surprise anymore, the capacity to give never ceases to amaze me. A record $54.8 million was donated to U.S. and U.K. nonprofit organizations by eBay buyers and sellers in 2010. A donation was made every 24 seconds through eBay Giving Works, raising more than $91 every minute for nonprofits. Nearly 9 million items were listed for sale in 2010 – with all or a portion of the sale price donated to a nonprofit – more than double the items listed in 2009.Since eBay Giving Works was launched in 2003, $230 million has been raised for U.S. and U.K. charities and currently lists over 650,000 charity items on the marketplace.

eBay Ink Weekend Roundup is a summary of news and updates around eBay, PayPal, Social Media, Technology and E-commerce. Let us know what interests you.

eBay Inc. President and CEO John Donahoe spoke at the Digital Life Design conference in Munich, Germany on Jan. 24, noting that lines between online and offline commerce are blurring “at a stunningly fast rate.” For half of retail transactions last year, he said, consumers accessed the web at some point during the shopping experience.

As VentureBeat reported, John predicted more rapid changes in consumer behavior going forward. “I believe that you’re going to see more change in how consumers shop and pay in the next three years than we’ve seen in the last 20 years,” he said. “We’re providing mobile capabilities that consumers are grabbing, but the consumer is in charge here.”

VentureBeat added: “Donahoe talked extensively about eBay’s role as a friend to the retailer — criticizing Amazon’s competitive approach without specifically naming the company — and how through the acquisitions of GSI, RedLaser, and Milo, along with payments solution PayPal, eBay has transformed itself from an auction site to an open commerce platform (X.commerce).”

“We’re enablers,” John said. “The real winners are going to be retailers … the retailers that adopt a multichannel shopping experience.”

The Next Web took note of John’s comments on social commerce and its evolution. “Our platform connects into Facebook’s platform in a very compelling way, and I’d like it to plug in to Google+’s platform too,” he said. “Innovation and social commerce won’t be a big winner-takes-all killer app. It’s going to be a lot of innovative experiments, some of which will really take off.”

On the topic of innovation, The Wall Street Journal reported on John’s comments on eBay’s interest in pioneering start-up companies. “Those are the kinds of companies we are interested in talking to and if you are out there, we’d love to talk.”

Cheers,
RBH

[Images via Hubert Burda Media/Flickr]
[Story originally appeared on eBay's Intranet site The Hub]