Mobile shopping insights from eBay Inc. include data from eBay, the world’s largest online marketplace and a leader in mobile commerce, PayPal, a leader in fast, secure online and mobile payments, and GSI Commerce, a leading provider of ecommerce and interactive marketing services for the world’s premier brands and retailers.

• eBay Mobile announced that shoppers in the U.S. spent two and a half times more via eBay Mobile this Cyber Monday than last year
• PayPal Mobile announced a six-fold (552%) increase in global mobile payment volume compared to Cyber Monday 2010
• GSI Commerce announced a four-fold (374%) increase in U.S. mobile sales when compared to Cyber Monday 2010

“A new retail is emerging where online and offline shopping have merged due in large part to mobile technology and its continued growth,” said Steve Yankovich, vice president, Mobile, for eBay Inc. “eBay Inc. is enabling this new commerce landscape by helping holiday consumers shop anytime, anywhere, and by being the partner of choice for retailers and sellers of all sizes.”

eBay offered a variety of deals ranging from consumer electronics products to fashion, with many deals selling out within hours of being available:

• White Apple iPad 2 Wi-Fi 16GB for $449.99. Sold out in less than two hours. More than four units were purchased per minute
• RIM BlackBerry PlayBook 32GB for $249.99. More than 75 units sold per hour
• Acer Aspire 15.6″ Notebook for $399.99. Sold out in just over 2.5 hours. Nearly 200 units sold per hour

eBay Mobile (U.S.):
• Shoppers in the U.S. spent two and a half times more via eBay Mobile this Cyber Monday than last year

The five most popular categories shopped via eBay Mobile, excluding vehicles (by GMV)
1. Clothing, Shoes & Accessories
2. Computers & Networking
3. Jewelry & Watches
4. Collectibles
5. Sporting Goods

The five most popular categories shopped via eBay Mobile, excluding vehicles (by sold items)
1. Clothing, Shoes & Accessories
2. Collectibles
3. Jewelry & Watches
4. Cell Phones & PDAs
5. Toys & Hobbies

The top items purchased via eBay Mobile in specific categories were:
Fashion:
1. Toms Classic Shoes
2. UGG Australia Classic Short Shoes
3. Converse All Star Chuck Taylor Shoes

Electronics:
1. iPhone Accessories
2. NetGear WNDR3300 270 Wireless N Router
3. Apple iPhone 4 – 16GB

Toys & Hobbies:
1. Stomp Rocket Jr. Glow Kit
2. Black Wolf Twin Propeller 2-Channel Remote Control Helicopter
3. Mattel Cruncher Prehistoric Pets Interactive Dinosaur

Shoppers in these three cities spent the most via eBay Mobile on Cyber Monday (by GMV)
1. Athens, Ga.
2. Los Angeles
3. New York

Shoppers in these three cities made the most purchases via eBay Mobile on Cyber Monday (by sold items)
1. Los Angeles
2. New York
3. Houston

PayPal Mobile (Global):
• Cyber Monday resulted in a six-fold (552%) increase in global mobile payment volume compared to Cyber Monday 2010
• There was a more than four-fold (397%) increase in the number of customers shopping through PayPal mobile on Cyber Monday 2011 compared to last year
• On Cyber Monday 2011, PayPal saw global mobile payment volume more than double (154%) compared to an average Monday
• Cyber Monday 2011 resulted in a 17% increase in global mobile payment volume compared to Black Friday 2011
• On Cyber Monday 2011, consumers shopped on mobile most frequently between 2 p.m. and 3 p.m. PST

Shoppers in these cities made the most mobile purchases through PayPal on Cyber Monday 2011:
1. New York
2. Chicago
3. Los Angeles
4. Houston
5. Miami

GSI Commerce Mobile (U.S.):
• GSI Commerce reported a four-fold (374%) increase in U.S. mobile sales when compared to Cyber Monday 2010.

For all online Cyber Monday shopping quick facts and additional holiday resources, visit http://www.eBayInc.com/holidaymedia.

Cheers!
RBH