The sun is coming up on day 2 of X.commerce Innovate 2011 and I’m still taking in all that came out of day 1. Let’s focus on PayPal for a minute. The company has been unveiling the Future of Shopping over the past few weeks and yesterday they unveiled PayPal Access to developers. My good friend and colleague, Anuj Nayer, has a post to the PayPal Blog that breaks it down:

PayPal and X.commerce introduced an entirely new way for our more than 100 million active users to shop across the web. We’ve talked before about online shopping cart abandonment and are taking steps to remove some of the main points of friction. Unlike logging in to a retail website with a social networking account, PayPal Access provides everything consumers and merchants need to create an account and complete a transaction – including user verification, shipping information, and payment details. We’re positive both merchants and consumers will find this trusted commerce identity system to be beneficial and can’t wait to hear feedback on it.

Summarized by some as Facebook Connect for online payments, PayPal Access will let users log-in to participating retailers’ sites and pay with their PayPal username and password, rather than logging into multiple accounts each time; essentially taking your payment profile with you across the web.

Again, I’ll be here blogging and tweeting from the conference all day. To see the full conversation on Twitter, check out #Innovate2011. Also, be sure to check out the eBay Ink Flickr feed for all photos coming out of the conference.

Cheers!
RBH