Here is part 2 of my behind-the-scenes conversations with folks regarding our new integrated advertising campaign that kicked off this week on U.S. National TV. I was fortunate enough to visit members of the creative team at Venables Bell & Partners – the advertising firm responsible for creating the ads – up in San Francisco earlier this week.

In addition to capturing some of their “creative walls” where I could see the journey that the ad campaign had taken, I also interviewed two of the creative directors for the campaign. Here is our resulting conversation…

Part 2: A Conversation with Venables Bell & Partners

Cheers,
RBH