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Posts From: May, 2011

  • FEATURED POSTRichard Brewer-Hay / Tuesday, May 17th, 2011

    Essential Reading: TameBay eBay Tools and Services Guide 2011 


    The great TameBay duo of Chris Dawson and Sue Bailey have published their first book today, TameBay eBay Tools and Services Guide 2011 and I am in the process of ordering my hard copy now (after downloading the free soft copy).

    From TameBay: Now we’ve collected every eBay tool and service we know together in one guide along with over 35 product reviews. Many of the tools in this guide are little known apps which can make a huge contribution to the way you run your eBay business. Others are better known, but you may not have had time to fully investigate the products and services they offer. Whether it is a utility to make printing your labels and invoices automatic, or a fully fledged multi-channel ecommerce management platform you’ll find what you’re looking for in the guide.

    Congratulations to Chris and Sue and be sure to order your copy today.

    Cheers!
    RBH

  • FEATURED POSTMarsha Collier / Tuesday, May 17th, 2011

    How small is small? (After all, size isn’t everything) 

    Blogworld 2010

    Photo taken by Kenneth Yeung

    National Small Business week? I’m so glad we got our own holiday! The Small Business Administration (SBA) defines a small business as one having less than 500 employees. Small, really? I’ve run a small business for over 20 years and personally find having lots of employees doesn’t suit my style. Lots of folks get their business going and can’t wait until they expand, hire lots of employees and hit the big time… and that’s great! But I enjoy working with a small intimate group.

    Very few people get to truly understand the joys of being a very small business. You have the chance to run it by yourself, get help from family or hire employees. It’s all up to you. I started small – and chose to stay that way. I enjoy the flexibility of the hours I spend on my workday. I often work seven days a week, and also work at very odd hours. I fit my eBay business into my life.

    If you make mistakes, buy the wrong products or price something badly, it’s your responsibility. You get the chance to learn from your own mistakes.

    Depending on the point in my life, I decided how hard or how much I wanted to work on my online enterprise. I’ve hired employees, but I most enjoy working in a family setting. Before my daughter graduated from college, she would help me with my business. We’d go out together finding products, shipping items and working out pricing and profit margins. Had I been in my eBay business when she was little, I might have balanced a bit more between child care and school.

    I speak to hundreds of eBay sellers every year, and when I ask them what they see for the future of their business, I almost always get the same reply. When the children grow up and they are left to their own needs and devices, almost everyone sees a retirement selling online. The best part of this is it is so totally doable!

    Using social media expands the market for your items, and also allows you to bring together an online group of friends that encourages you in your business. There’s always someone to talk to, and someone to sell your items to.

    I’m never going to give up my eBay business, and frankly can’t understand when someone tells me it’s too much work or too complex. Once you’ve got it down, you can have an income for life. An income will be based on just how hard you want to work. I love the idea.

    - Marsha

    Marsha Collier ran her own retail marketing business for 15 years, The Collier Company, and her eBay store is Marsha Collier’s Fabulous Finds. With over 1 million copies of her books in print, she is the top selling eBay author. Among her books, eBay For Dummies is the best selling book for eBay beginners. You can find her on Twitter @MarshaCollier. Marsha is also a certified eBay Ink Social Media Seller.

  • FEATURED POSTJohn Lawson / Monday, May 16th, 2011

    Using Video to Gain the Competitive Edge 

    John Lawson, ColderICE.com

    Listen to this astonishing statistic…171 million US Internet users watched online video in April 2011, engaging in nearly 4.9 billion viewer sessions during the month.

    Many sellers both small and large are still missing one of the most accessible and important aspects of online marketing and social engagement: video marketing. eBay and the web is filled with text based advertising.

    Each day internet users are bombarded with textual ads, eBay listings, email marketing and social media advertising. How can you get prospects to notice your items? How can your content stand way above the norm? How can you engage buyers and even make them share you listings with others? How about using videos in your ads!

    Understanding Video and Human Stimulation.

    Video does something that text can not, it touches senses of sight and sound that text can not. Couple your sight and sound with good contextual content and you now have an equation that looks something like this… Sight + Sound + Text = Magnified Stimulation. Video marketing will amass response that simple text does not have the capability to do.

    Reading the written word is a foundational means of communicating with humans since ancient times. Then came the advancement of voice communication like radio and recordings to move human communication to the next level of stimuli. The revolution of movies, television and video enhanced the communication experience to a whole new height, stimulating the senses with audio, visual and motion.

    • - Consumers trust online video
    • - Conversion rates are higher
    • - Customer rate of return is lowered
    • - Satisfaction rating increased
    • - Mobile and Social media “share value” increased

    Video and Online Shopping

    Research on the purchasing response of online shoppers show a 35% increase in sale conversion rate of shoppers who engage with rich media versus those who do not. Shoppers that view videos “product tours” spent over 2.5 minutes more with each product.

    Quick Facts on Video Use in Commerce:

    • - Zappos – 6% to 30% increase in sales for products with video. (ReelSEO, December 2009)
    • - Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
    • - Visitors who view video stay two minutes longer on average and 64% more likely to purchase than other site visitors. (Comscore, August 2010)
    • - In tests, merchants such as Archie McPhee experienced conversion rate increases averaging 30%, with a range from 12% to 115%. (Practical Ecommerce, November 2008)
    • - Optimized video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
    • - Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)
    • - Living Direct found that videos boosted conversion as well as increasing time on site by 9%. (Internet Retailer, October 2010)
    • - Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009

    - John

    John Lawson is the President of ColderICE eCommerce Blog and the CEO of 3rd Power Outlet. John has been growing and changing his business with the continuously shifting world of eCommerce since he began selling a few used IT books online for extra money back in 2001. John is a top rated eCommerce professional with sales channels on Amazon, eBay, Yahoo Stores and company web site. John is also a certified eBay Ink Social Media Seller.

  • FEATURED POSTRichard Brewer-Hay / Monday, May 16th, 2011

    Giving eBay Ink to our sellers in honor of National Small Business Week 

    National Small Business Week 2011 kicks off today and runs through Friday, May 20. To celebrate small business owners around the country, I’ve invited our eBay Ink Social Media Sellers to take over the official eBay corporate blog to write about topics, tips and issues they face as small business owners online. I can’t wait to see what they have to share with us all. Look for the first contributed blog post here later today.

    Speaking on behalf of eBay Inc. and on a personal level, I am continually in awe of the ingenuity, competitive fire and entrepreneurial spirit that lives inside so many individuals not just in the US but around the world. Whether you’re realizing your dream as business owners online or off, all should be commended and acknowledged for your tireless efforts. I already point specifically to the eBay sellers I’ve met and come to know over the past 3.5 years as role models for my kids and even though I have a great professional and personal relationship with my manager, I imagine there can be no more liberating feeling than being your own boss. Cheers to all of you!

    In the meantime, if you’re interested in becoming an eBay Ink Social Media Seller, please email me at ebayink@ebay.com and we can make it happen.

    Cheers!
    RBH

  • FEATURED POSTRichard Brewer-Hay / Monday, May 16th, 2011

    Start your engines: eBay Motors goes mobile 

    eBay Motors Mobile stats

    eBay Motors iPhone App Key Features

    · My Garage feature saves shoppers’ car collection and dream vehicles.

    · VIN scanning quickly adds any vehicle to My Garage, using scanning technology powered by RedLaser. The car’s year, make and model will populate – simply hit “edit” to add additional photos and details.

    · Part Finder will surface the parts and accessories that match cars listed in My Garage.

    · Integrated with eBayMotors.com My Vehicles for a seamless My Garage experience online and on the iPhone.

    · Access vehicle history information with free Experian AutoCheck Vehicle History Reports.

    · Customized home screen slideshow surfaces eBay Motors listings. Simply input keywords, categories, models or a price range and the slideshow will match shoppers’ preferences – whether it is sports cars, classic hot rods or even minivans!

    · Save searches tailored to vehicles interested in or owned – any eBay listing can be saved to My Garage Dream Vehicles.

    · Ask Seller Question option in every listing to contact the car owner or dealer directly.

    · Photo galleries in each listing allow users to view dozens of seller photos to see cars inside and out.

    · Advanced search for cars & trucks or parts helps users to find just what they are looking for.

    · My eBay instant access to stay current on all your buying and selling activities.

    · Share listings with your social network through Facebook, Twitter or email.

  • FEATURED POSTRichard Brewer-Hay / Friday, May 13th, 2011

    eBay Ink Weekly Roundup – May 13 #InkRoundup 

    BMW Opens a New Shop on eBay
    In a move introducing itself to the world of e-commerce, BMW has opened a shop on eBay selling car parts and accessories. BMW is now the first car maker to sell directly through the site and with over 600,000 searches a month on eBay UK, there is definite potential for success. [via Econsultancy]

    PayPal Ranks as the Top Brand for Mobile Payments According to New Survey
    According to a new survey released by market research firm GfK, PayPal is the brand most likely to be trusted with personal financial data by consumers in nine major markets around the world. PayPal could be set for a major boost as mobile payment systems start to take off over the next year and consumers continue to trust companies with their financial data. [via Reuters]

    Further News
    + PayPal voted one of the Best Mobile Apps for Money Management by Business 2 Community.
    + Wealthy social media users embrace loyalty, not discounts.
    + 50% of smartphone users now shop online via their mobile devices.

    Looking Back on eBay Ink
    This new section, “Looking Back on eBayInk” offers a look back on the history of eBay Ink, and the big stories trending on the blog a year ago this same month. Enjoy!

    May 12, 2010: I’m at #smashsummit. Already met with @playstation @virginamerica @yahoo. Social media folks from HP, Virgin & Cisco speaking this am.

    Stop focusing on “the hammer” (tools of communication) and start focusing on who you want to reach / your customers – @jowyang #smashsummit

    Ignore the “reach” or # of followers when determining level of customer service. Every customer is an influencer. #smashsummit

    eBay Ink Weekend Roundup is a summary of news and updates around eBay, PayPal, Social Media, Technology and E-commerce. Let us know what interests you.

  • FEATURED POSTRichard Brewer-Hay / Wednesday, May 11th, 2011

    From The PayPal Blog: “PayPal leads, others follow” 

    I was reading the NY Times blog post, “Visa Advances Toward a Digital Wallet”, and was putting together a blog post for Ink when I saw that Sam Shrauger, VP Global Product and Experience, PayPal had already got one up over on the PayPal Blog.

    You may have heard that Visa announced plans to launch a digital wallet in the US and Canada later this year. As the lines between online and offline commerce continue to blur, this is yet another sign that the payment industry’s model for success in our new digital world is looking more and more like PayPal’s.

    While other companies are following PayPal’s business model, we’re already light years ahead. More than 98 million people around the world have already trusted us with their digital wallets.

    PayPal was built 12 years ago, because traditional payment methods weren’t designed for the digital world.

    We’ve offered mobile payments since 2006 and expect to do more than $2 billion in mobile this year. We’ve offered micropayments since 2005 and launched our solution for digital goods last year. We plan to be at retail point of sale by the end of this year.

    You can read the full blog post: PayPal leads, others follow.

    Cheers,
    RBH

  • FEATURED POSTRichard Brewer-Hay / Wednesday, May 11th, 2011

    eBay’s WorldofGood.com team using Ustream to open up employee event to community and fans 

    World of Good.com Logo

    I am very excited to let folks know that our World of Good team, in partnership with Green America and Partners for Just Trade, is opening up an eBay employee event to the entire eBay community, giving you the chance to join in on the conversation as two WorldofGood.com artisans visit eBay this Thursday. You’ll be able to hear how two remarkable women escaped violence and poverty and found expanded horizons and economic opportunities, thanks to eBay’s WorldofGood.com.

    You’ll be able to watch Sonia Anahue Uscamayta from the Munay Rumi jewelry cooperative in Lima and Yody Gladys Moran Trillo from the El Mercurio knitting cooperative in Huancavelica and ask questions live if you tune in here: http://www.ustream.tv/worldofgood from 12 to 1:30 p.m PT tomorrow; Thursday, May 12. I’ve also embedded the player below that will stream live tomorrow.



    Free Videos by Ustream.TV

    Cheers!
    RBH

  • FEATURED POSTRichard Brewer-Hay / Friday, May 6th, 2011

    eBay Sellers of the Bay Area Meetup: Social Media & Selling with RBH 

    All,
    I’m honored to have been invited to speak at the eBay Sellers of the Bay Area meetup later this month (May 31) to talk about all things social media.

    I plan on discussing how eBay approaches social media, my philosophy behind blogging, and – probably of most interest to attendees – how sellers can utilize social media tools to enhance their online presence, connect with a broader audience, and ultimately increase sales.

    For all the information about the event, and to RSVP, please check out the Meetup Invite.

    Cheers!
    RBH

    About the eBay Sellers of the Bay Area group
    http://www.meetup.com/eBay-Sellers/

    This group is for eBay sellers to meet, learn, share ideas and help each other. Whether you’re a casual seller wanting to make a few extra dollars by clearing out your garage or a Top Rated Seller earning a living, we are for you.

    The group is free and meetups are free. We have an excellent breadth of members – from eBay trained Education Specialists to Trading Assistants to store designers to eBay employees and more.

  • FEATURED POSTRichard Brewer-Hay / Friday, May 6th, 2011

    eBay Ink Weekly Roundup – May 6 #InkRoundup 

    eBay Acquires Charity Fundraising Tool, MissionFish
    This week eBay announced its acquisition of MissionFish, the innovative technology and team behind the “eBay Giving Works” charitable giving program. MissionFish has also powered the “eBay for Charity” program in the UK since 2005, and in 2010 along with the eBay community, MissionFish raised $54.8 million for nonprofit organizations. A donation is made every 24 seconds through eBay Giving Works, raising more than $91 every minute for nonprofits. [via eBay Ink]

    Scott Parent Joins the eBay Partner Network Blog
    eBay Ink is pleased to welcome Scott Parent as the new manager of the eBay Partner Network Blog. The eBay Partner Network represents eBay Inc.’s affiliate and partner programs worldwide, and enables you to become a long term partner with one of the biggest brands on the Internet. It also offers a competitive commission rate that rewards web sites with unique content and innovative technology that help visitors make purchasing decisions.
    [via eBay Ink]

    Further News
    + Many small businesses still not taking full advantage of e-commerce trends.
    + A start up in India is offering new tools to for small businesses to track and analyze PayPal data.
    +Social media advertising to quadruple by 2015.

    Looking Back on eBay Ink
    This new section, “Looking Back on eBay Ink” offers a look back on the history of eBay Ink, and the big stories trending on the blog a year ago this same month. Enjoy!

    May 10, 2010: It’s the shiny new toy in the tech world and seemingly everyone, including me, wants to get their hands on one (16,000 iPads have been sold on eBay to date). The iPad won’t be available internationally until the end of the month but, thanks to eBay, that doesn’t have to stop you.

    eBay Ink Weekend Roundup is a summary of news and updates around eBay, PayPal, Social Media, Technology and E-commerce. Let us know what interests you.

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