I’ll be live-blogging from next week’s eBay Developer’s Conference and trying to capture as much video footage to share with you as I can. I’m setting up a Twitter list that breaks down all the different folks that will be providing updates coming out of the conference.

I managed to get added to the agenda for the last session on the second day – I wonder if I’ll be able to serve beer to everyone who attends. Here is how it’s broken down on the eBay DevCon schedule:

BLOGGING FOR BRANDS: BARTENDING WITH INFORMATION
Thursday, June 10
1:30 – 2:20pm
eBay is, in essence, the first social network on the Web. Social media is in its DNA. Starting with the eBay Developer Blog back in 2004 and through today there are a variety of official company blogs that address key aspects of its business, community and technologies.

eBay Ink, the official corporate blog, is a unique social media forum that allows the company’s management and users to engage in candid conversations about the company’s business operations. Evolving from a traditional corporate blog into a “Life Stream,” eBay Ink acts as a one-stop repository of online conversation and dialogue about the entire company and its adjacencies. In this session, find out how eBay’s innovative use of Web 2.0 tools, such as blogs and Twitter, has given its external audience not only a voice but also a seat at the company’s management table.

In this session, eBay’s chief blogger, Richard Brewer-Hay, will provide a detailed case study behind the growth of social media innovation at the company. Including, but not limited to, the emergence of live-blogging via Twitter and eBay Ink. He will also address the development and implementation of social media guidelines and best practices.

You will learn:
* How eBay Ink gives users and outside influencers an authentic look at eBay’s internal operations
* The critical role that eBay employees play in posting content and responding to outside audiences across a number of blogging platforms
* How the eBay Ink Blog and Twitter feed provide transparency and remain externally credible to audiences

I’ll share the presentation here after the conference.

Cheers,
RBH