eBay has always believed in the importance of letting users control the use of their personal information as much as possible. We’ve remained transparent in our approach to customize ads on and off our site. For several years, we’ve let users know that online ads on and off eBay.com may be customized to their interests and we’ve given them the opportunity to opt out of this type of customization.

Now, eBay has become one of several advertisers who’ve collaborated with industry groups to design and put an industry-standard icon on online ads on eBay from other advertisers, and on eBay’s online ads on other sites. The icon link will send visitors to a page with more information on privacy, where they will be able to specify their advertising preferences for customized ads on eBay.com and for eBay ads on other Web sites.

I should point out that the AdChoice opt-out process has already been implemented globally on eBay for some time now; the change here is that eBay is going to add the new industry-standard icon. We believe this new icon will help users better understand privacy in online advertising and how they can set their preferences.

You can check the AB post for more details.

Cheers,
RBH