eBay Motors today launched an online shopping experience for new vehicles, giving auto dealers and manufacturers an alternative channel to market inventory to local buyers.

This new car option, powered by online auto-buying platform Zag, allows franchise dealers to target a highly-qualified group of local consumers ready to purchase a new vehicle in a no-haggle environment. Through this new car offering, more than 2,600 certified Zag dealers join the eBay Motors family. With the addition of this offering, eBay Motors modifies its homepage to offer shoppers the option to either choose new cars or used cars.

I just played around with the new interface and it’s incredibly intuitive and easy-to-use. I was able to look for both used and new cars – breaking down to color, make, model, etc. – in less than a minute.

The news is good for dealers too because they can now choose from a number of new car selling options including auction, fixed price, best offer or an online classified ad to drive leads.

Currently, new cars make up about 13% of all vehicles sold on eBay Motors.

You can read the full press release here.

Cheers,
RBH