• FEATURED POSTRichard Brewer-Hay / Tuesday, January 26th, 2010

    eBay “Seller Release” Announces Fee Changes, Stores Subscription Packages & Buyer Protection

    eBay logo
    eBay announced some significant changes to the selling and buying experience in the US marketplace today. Beginning March 30, sellers across the board will be able to experience lower up-front cost (in some instances zero up-front cost) when listing items on ebay.com.

    Here’s a look at what’s new for sellers and buyers:

    New standard rates
…
    For sellers who list items occasionally, new “eBay Everyday” rates are available. Auction-style listings with a start price of 99 cents or less will be free (with no insertion fees for up to 100 listings per month). When an item sells, the seller will pay a flat final value fee of 9% of the sale price — and never more than $50. If an item doesn’t sell, the seller pays nothing.

    New Stores subscription packages…
    For sellers who list often, new “eBay Stores” subscription rates offer insertion fees as low as 3 cents per listing for 30 days — a 90% reduction over current rates. Larger volume sellers with this “3-cent store” premium rate can move thousands of items at high velocity with full search exposure.

    Subscription rates offer basic, anchor and premium store pricing options, depending on the size of a seller’s business. With the new pricing a seller with 250 listings per month would save $80 or $960 a year in insertion fees. With these changes eBay’s current store inventory format will no longer have separate search functionality from core fixed-price listings.

    With the new eBay Stores rate package, all fixed priced inventory on eBay will have exposure through eBay’s core search functionality, increasing visibility for sellers and improving the search experience for buyers.

    “Moving to one Fixed-Price listing format is another benefit sellers will soon experience,” said Dinesh Lathi, vice president, Seller and Buyer Experience. “Store Inventory Format listings automatically will become regular Fixed-Price listings, with the same duration. They’ll also renew at the new rates, and appear in ‘Search results’ with all other listings.”

    Sellers who want to determine which pricing option will work best for their listings when the changes take place in March can use eBay’s Fee Illustrator: http://pages.ebay.com/sellerinformation/news/FeeIllustrator2010.html.

    Buyer Protection Program…

    “We’re also making a big move to bring buyers and keep them with us through our new eBay Buyer Protection Program,” Lathi explains. “All over eBay, the message to buyers will be loud and clear: buy on eBay with the confidence, satisfaction, and quick response you expect from a trusted retailer.”

    Boosting seller efficiency…

    *** Sellers in eBay Motors Parts & Accessories will be able to create one listing with a complete list of compatible vehicles.

    *** The ability to list multiple variations of a product in one Fixed Price listing in many more categories.

    *** Return policy and handling time will be required for new listings and re-listings in eBay Motors Parts & Accessories in June — editing tools make updating listings easy.

    ***Category and Item Specifics changes are also coming with the rest of these updates.

    Additional Resources…

    *** A dedicated website regarding the Seller Release.
    *** Take part in the upcoming webinar on Thursday, Jan. 28.
    *** Join Dinesh and other leaders from eBay and PayPal in a Town Hall meeting on Thursday, Jan. 29. Check the Announcement Board for more details.
    ***Talk with eBay staff members during the next two days on a special discussion board set up for this purpose.

    Twitter…

    For those of you on Twitter, follow the #eBaySR (eBay Seller Release) hashtag for all discussion around today’s news.

    I’ll be updating this post and providing video interviews with additional background information in the near future.

    Cheers,
    RBH