• FEATURED POSTRichard Brewer-Hay / Wednesday, August 19th, 2009

    eBay & GM: The first week

    eBay Motors
    I’ve been getting emails and comments from folks wondering how the gm.ebay.com pilot program is going. From what I can tell, things are going very well indeed. eBay issued the following statement earlier today that includes some pretty striking stats:

    “In the first week of our 4 week California market pilot, we are very pleased with the results.  The traffic flowing to our co-branded GM and eBay websites is strong; through August 17th, shoppers visited our virtual showroom sites 630,000 times in the 1st week and logged more than 960,000 searches of GM inventory.  What’s different today is that for the first time in automotive history, consumers are going online, selecting from a broad inventory of new cars in California at great prices, negotiating through ‘Best Offer’ or simply clicking and buying hassle free.”

    Additionally, eBay went on to say…

    “In the first week of this pilot alone we have seen about 2,400 new car buyers enter into qualified ‘Best Offer’ negotiations online, over the phone and in person as a result of this promotion or take advantage of ‘Buy It Now ‘at an already great price.  We are very excited to be partnered with GM as we together reinvent the way new car buyers connect with dealers. We look forward to applying what we learn over the remaining weeks of this pilot.”

    Like I said in my original post, my wife and I are checking out this promotion to see if we’re going to participate. If we do, I’ll be sure to chronicle my experience here on Ink.

    Cheers,
    RBH