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  • 3 Permanent link to UPDATED: eBay Launches first wave of Embedded 3rd-Party Tools to Seller Community UPDATED: eBay Launches first wave of Embedded 3rd-Party Tools to Seller Community

    FEATURED POSTRichard Brewer-Hay / Monday, August 17th, 2009

    UPDATED: eBay Launches first wave of Embedded 3rd-Party Tools to Seller Community

    eBay logo
    eBay turned its Selling Manager service (previously known as Project ECHO) into a beta platform open to embedded third party tools back in April of this year. Today, eBay announced that the Selling Manager Applications platform is now out of Beta and for the first time, sellers of all sizes, can access tools embedded within my.ebay.com targeted at helping grow businesses, reduce costs and streamline operations.

    According to Dinesh Lathi’s AB post:
    All sellers can take advantage of these new tools – all you need is a subscription to Selling Manager (now FREE) or Selling Manager Pro. From within Selling Manager and Selling Manager Pro, any new applications you subscribe to will appear under the Applications tab. (This tab will begin rolling out today; all subscribers should see it in My eBay by the end of this week.)

    Every application will be available with a free trial (looks like anywhere between 7 and 30 days depending on the app) so folks can try it out before they subscribe. Most Selling Manager Applications will charge a subscription fee but there are some free ones promised too.

    Here’s how you get started:
    1) Subscribe to Selling Manager (now offered for free) or Selling Manager Pro. (Skip this step if you are already a subscriber.)
    2) Go to the tab labelled “Applications” and continue to the Selling Manager application directory. You can also view all the applications directly at http://applications.ebay.com.
    3) Browse or search for the applications that interest you the most — customer support, inventory, research and reporting, and more.
    4) Try out applications for FREE that will help manage your business on eBay. Remember, each application has a free trial period so you can try it out before you commit to purchase.

    A full breakdown of available applications can be found in the app directory: applications.ebay.com. From what I can tell, there are some pretty cool and diverse apps available for sellers here. As a result, I plan on breaking down each application in future, separate posts to make sure we capture the details behind each one. Look for the first one on Wednesday…

    UPDATED 8/17/09 1:05pm PT
    eBay issued the following press release a few minutes ago.

    Cheers,
    RBH

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3

Neil / August 17th, 2009 at 11:53 am

Just FYI, eBay Selling Manager Applications subscriptions are managed by eBay and payments are made directly with your PayPal account. When you do sign up for an application, PayPal asks you to pre-approve a certain dollar amount. This is a very nice security feature that assures a user that the application can only charge so much in a certain time span.

So, for instance, with ahTEXT Mobile Messenger, it is free to try for 7 days, and then $3.95 per month thereafter. When you sign up, you are asked to pre-approve an amount of $100. That means that eBay can bill you $3.95 automatically each month for the next two years, or until you cancel your subscription. When the pre-approval limit is reached or expires, you will be asked to pre-approve again. Again, this is a really nice security measure that should give subscribers peace of mind that eBay and PayPal are looking out them.

It’s something new that sellers have probably never experienced before, so I just wanted to give them a heads up.

Take care,
Neil @ ahTEXT

Henrietta / August 18th, 2009 at 3:57 pm

Obviously I am missing something here. If I have a subscription it costs a set amount per agreed time period, in this case $3.95 per calendar month.

I know that PayPal is set up to handle monthly subscriptions, or fees. I know if I have authorized a subscription payment of $3.95 per month that the application can only charge $3.95 per month because that is all I have authorized.

So please explain where the ‘security benefits’ are to me, not the vendor, in authorizing a twenty five month subscription paid in advance?

Could it possibly have something to do with per transaction fees?

Neil / August 21st, 2009 at 6:29 pm

Hi Henrietta,

The payment system is based on the new PayPal Adaptive Payments API, not on the legacy monthly subscription service. There are actually two benefits up front.

The first benefit is for the developer. The developer can build dynamic, and very specific payment plans programmatically (on-the-fly). I’m not sure if the documentation/specification for PayPal’s Adaptive Payments is public yet, so I won’t go into too much detail.. but let me assure you, it’s incredibly awesome from the developer and business perspective.

The second benefit is for the end-user (subscriber/buyer). The fine print of each purchase/subscription cannot be hidden. In some cases, the pre-approval screen can show everything, from the billing interval, day(s) of the months you’re billed, maximum amount to be billed per interval, and the TOTAL amount that you can be billed during the entire term of a particular pre-approval agreement.

So, from a businesses perspective, there may be some thorns.. such as having to ask the subscriber to pre-approve at the end of the spending cap or period (whichever comes first). On the upside (and this does not apply to ahTEXT’s flat $3.95/month billing), if I wanted to create a more dynamic pricing plan (usage based, for instance), I could offer that to my subscribers with the new PayPal Adaptive Payments platform.

Finally, on the buyer/subscriber side in the dynamic pricing example — the upside is that I have this flexible plan I’ve subscribed to, however, there is an explicit spending cap per the agreement.

To answer your question: So please explain where the ’security benefits’ are to me, not the vendor, in authorizing a twenty five month subscription paid in advance?

1. Actually, the maximum term is 12 months. Our pre-approval amount on ahTEXT within eBay Selling Manager Applications should be $47.40 at $3.95/mo. (we planned on charging more, initially)

2. You are not authorizing a “payment in advance”. You’re authorizing a maximum cap that can be billed to your PayPal account for this specific subscription plan. Whereas the language on pre-approval page for eBay Selling Manager Apps subscriptions isn’t exactly clear, I assure you that I have personally worked with the PayPal Adaptive Payments API, and it’s completely geared towards full disclosure of the subscription to the customer.

Take care,
Neil @ ahTEXT

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