As most of you know, I’m in SF this week for the NewComm Forum and the Inbound Marketing Summit. In a nutshell, both are targeted at determining the how, what, who and why behind social media / marketing in business.

On the heels of the article, “Corporate Blogs and ‘Tweets’ Must Keep SEC in Mind” in the Wall Street Journal yesterday, I participated in a panel at the NewComm Forum in San Francisco titled: Social Media & Investor Relations – Disclosure & Other Issues with Tom Foremski, Silicon Valley Watcher; David Gelles, Financial Times; Bryan Rhoads, Intel and moderated by Brian Solis, FutureWorks.

It was a good discussion about the challenges around transparency when applied to corporate disclosure. In addition to sharing my experiences within our organization, I also tried to emphasize the two mantras I’ve been applying to all of the social media programs we implement at eBay:

1. Just because we can do it, should we?
2. Anything worth doing, is worth doing right.

For a great rundown of the discussion, please check out Tom Foremski’s take here.

You can check out our stab at social media guidelines for corporate disclosure here.

Cheers,
RBH