• FEATURED POSTRichard Brewer-Hay / Friday, February 13th, 2009

    Dinesh Lathi Addresses eBay Seller Meeting in Long Beach, CA

    eBay Reports Second Quarter 2008 Results
    As originally reported by Ina Steiner, yesterday eBay held a regional meeting with some of our largest sellers down in Long Beach, CA. The seeming secrecy around this meeting combined with the lack of an eCommerce Forum or “annual price change” announcement has fueled some speculation. Randy Smythe has asked when we’re going to unchain our news, and Ina has noted that sellers are on “tenterhooks”.

    Unfortunately, I couldn’t attend yesterday’s meeting, but I asked Dinesh Lathi, to fill me in on the content and how it was received. He responded via email which I’ve posted verbatim below.

    Cheers,
    RBH

    Richard – thanks for checking in. First off, I want to apologize. In years past, we have held an eCommerce Forum by this point in the year and announced something big, like a price change. Yesterday’s meeting was different for many reasons, notably we announced nothing, but I can see how the meeting itself could cause rumors to swirl.

    On Thursday, we were in Long Beach meeting with some of our larger West Coast sellers, and we came here for 3 reasons.

    1) We all want to improve the marketplace, and in order to do that we need an honest and open dialogue. We came to Long Beach with some conceptual ideas, and asked for feedback on how to shape these ideas into actual product or policy changes. We captured a lot of great thinking today and I believe we have a better understanding of what sellers need from us in order to win on eBay.

    2) We asked sellers for their partnership. True partnerships require give and take on both sides. As I noted, sellers in the meeting gave us their best thinking. From eBay, we gave them our commitment to a more consistent and less disruptive model for rolling out significant changes that impact a seller’s business. Specifically, we are moving to a twice yearly product release cycle. This is to say that any product or policy change that will significantly disrupt a seller’s business (i.e. a change that could break their templates) will happen in either the spring or fall. Moreover, we will announce these changes 60 days in advance in order to provide sellers and developers enough time to adjust and minimize disruption. Before announcing these changes and starting the 60-day clock, we will preview them with a cross section of sellers along with their Certified Providers in order to be sure that we are building the right interfaces, opening the right APIs, etc. Generally, we want to be sure that we are giving sellers and developers enough time and support to implement the changes smoothly. We will continue to roll out new products and changes to the buyer interface at any time, but we will limit to two release dates per year those changes that will disrupt our partners’ businesses.

    3) We made a pitch to our sellers and are asking them to join us in what is a very high stakes battle to define the future of eCommerce. This meeting was a positive first step in this journey, but I can’t emphasize enough that it was only a first step and we have a lot of work to do. Still, I believe we all came away from the meeting energized and ready to fight to win our seller’s business.

    We will have more of these meetings throughout the year. As we have millions of sellers, it is not possible for us to meet with everyone, but it is possible for us to meet with many sellers who represent a good bulk of our inventory, and we think this approach makes the most sense. In order to be successful, the meetings must be small and candid. To answer a question that I suspect is on your mind: we are holding these meeting under NDA because we believe this helps keep the meetings a lively exchange of ideas and because people are more likely to tell us the unvarnished truth if they believe they are speaking in confidence. We have kept the meetings small because they are truly working sessions, something that was not possible in the much larger eBay Live! Format or even in the smaller eCommerce Forums, which numbered in the hundreds.

    So, I hope that helps to clarify a few points for your readers. Thanks again for the ping.

    -Dinesh