
With the ultimate goal to be “the most competitive marketplace online for sellers and the best place for buyers to find bargains,” eBay announced some pretty significant changes today in an effort to make the online marketplace more competitive and easier and safer to use.
More on this over the next 24 hours but, in a nutshell…
70% Reduction in Fixed Price Fee
Starting Sept. 16, eBay is reducing up-front risk for sellers of Buy It Now fixed price items by lowering the insertion fee to 35 cents and the listing duration will be extended to 30 days (rather than the previous 7). Additionally, listing fees will be lowered even further in the media categories (movies, music, games, books) for Buy It Now items to 15 cents (5 cents for catalog-based listings).
Listing fees will be incorporated more into the final value fees so that sellers only pay if they’re successful (although it does seem that consumer electronics, cameras and computers will have reduced final value fees). Sellers can find more information on our Seller Update page.
Improved Search
Also starting Sept. 16, buyers will be able to spot bargains faster through an improved search function that serves up auctions and fixed-price items in a streamlined view.
Free or Reasonable Shipping
Over the holiday season, eBay will provide incentives to offer free shipping, including increased exposure in search and other discounts. PowerSellers can receive double their final value fee discounts — up to a 40 percent savings on their final value fees.
Paying on eBay
Starting in late October, eBay is moving to a fully electronic checkout process that’s faster and more reliable for buyers and sellers. As part of this move, checks and money orders will no longer be accepted on eBay as of October 2008 (buyers can still use these payment methods for pick-up if seller is open to it).
We have created a website that breaks down all of the changes that can be accessed at http://thebestplacetosell.ebay.com. The site combines straightforward FAQs and pricing examples with video and animation in order to best communicate all that is happening over the coming few months.
There is a lot to digest here I realize. All of the above applies to the US marketplace only. I’ll be making updates to this post on an ongoing basis so please check back for more information.
Cheers,
RBH
UPDATED – 8/20/08
To learn more about all of these changes, please see Lorrie Norrington’s AB Post.
The post concludes with some information to additional key resources of information that will help people clearly understand all that is taking place:
To help you understand how these changes affect you, and how they can help your business, we’re offering a series of Webinars over the next few days, as well as a Town Hall meeting on Friday.Below is our Webinar schedule – REGISTER HERE
* Wednesday, August 20 at 2:00 pm PT
* Wednesday, August 20 at 4:30 pm PT
* Thursday, August 21 at 11:00 am PT
* Thursday, August 21 at 3:00 pm PT
* Tuesday, August 26 at 1:00 pm PTI’ll [Lorrie will] be hosting a Town Hall meeting with leaders from eBay and PayPal on Friday, August 22 from 1:30 to 3:00 pm PT.
We also have a discussion forum set up and staffed by some of my top people here at eBay to answer your questions. You can access the forum by clicking here.
Related Reads
eBay Announces Big Changes! Drum Roll Please!
eBay Makes Major Changes to Fixed Price Fees
Major eBay changes – a new listing type is born!
eBay.com changes : we’re no longer only a venue



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