• FEATURED POSTRichard Brewer-Hay / Monday, July 28th, 2008

    Busy on the Boards today…

    Changes to Media & Jewelry Categories

    Two more General Announcements went up today that caught my eye…

    ***A Message from John Canfield: Update on our Fraud Prevention Efforts***
    John Canfield, Senior Director of eBay’s Trust & Safety team, made an AB post earlier today updating folks on eBay fraud prevention efforts. On the whole, the post makes for a one-stop repository of all things related to fraud prevention on eBay (I count over 12 links to various best-practices, FAQs and announcements) and think it would be worthwhile for folks to bookmark the post for future reference when faced with a question or concern related to fraud and/or T&S.

    I had written about the anti-phishing partnership with Google at the beginning of this month and received a seemingly straightforward solution to email phishing right off the bat from Henrietta:

    The simplest, safest and most secure way to put an end to PayPal phishing would be for PayPal to cease putting clickable links in emails. Any customer communication requiring input from customers should be on the secure site: “You have a message from PayPal which requires response, please log in to your account to access it.”

    I think John’s team should be applauded for all their efforts in helping fight for trust and safety on the site. Having said that, Andy Geldman of The Auction Software Review had this to say on the subject of Phishing overall when responding to our earlier post on Ink, and it’s pretty right on:

    Phishing detection, like Spam detection, is an inexact discipline. There is always the risk of false positives… as well some malicious emails failing to get caught. It’s been a long time since Bill Gates predicted the death of spam (he said in 2004 it would be eradicated by 2006!), but a proper technology-based solution is still nowhere in sight. So come on technology companies, give us a modern email system!

    ***Coming Soon — Category Changes***
    August certainly promises to be a busy month for folks on eBay.com. The category structure will be updated in mid-August and will contain:

    “some significant changes for Jewelry & Watches and Electronics, as well as many additions to Antiques, Entertainment Memorabilia, and Clothing, Shoes & Accessories. If you sell in these areas, please be sure to take a look at the new category structure on Seller Central here. In many cases, coordinating Item Specifics updates will also be made.”

    This post comes just a few days after last week’s tease of changes to Jewelry and Media categories.

    I’m scheduled to travel to UK and Germany next month to blog directly from the different regions… Something tells me I’ll have a lot to write about whether or not I meet with folks while I’m there!

    Cheers,
    RBH